A series of artworks to compose FAAP's style guide, aiming to visually translate concepts related to teaching, knowledge, and learning. The graphic identity was designed to convey dynamism and modernity, emphasizing the institution's academic tradition while connecting young audiences with a creative and inspiring language. Each artwork was designed to be versatile, maintaining aesthetic unity while allowing for applications in different formats and media.
The artworks were created to bring to life products such as notebook covers, t-shirts, blouses, and bookmarks, among other items. The goal was not only to decorate these materials but also to reinforce the sense of belonging and pride in the institution, making each piece an element of identity and expression. The result is a visual ensemble that connects with the university atmosphere and enriches the academic experience through design.
The project was developed during the period of work at the Pianofuzz Design Studio.
The artworks were created to bring to life products such as notebook covers, t-shirts, blouses, and bookmarks, among other items. The goal was not only to decorate these materials but also to reinforce the sense of belonging and pride in the institution, making each piece an element of identity and expression. The result is a visual ensemble that connects with the university atmosphere and enriches the academic experience through design.
The project was developed during the period of work at the Pianofuzz Design Studio.
